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Writer's pictureDon Collins

Blog: The Origins of PRTC - A Journey Through Time



In the lush, sun-kissed landscapes of Puerto Rico, a tale of tradition and resilience has unfurled for over five centuries, intertwining the island’s rich history with the art of cigar-making. This journey begins in 1493 when Christopher Columbus, under the auspices of King Ferdinand and Queen Isabella of Spain, set foot on the shores of what would soon be known as Puerto Rico—literally translating to “Rich Port.” The discovery of gold in local rivers transformed this beautiful island into a vibrant Spanish colony, paving the way for a legacy that would ultimately lead to the establishment of the Puerto Rico Tobacco Corporation (PRTC).


The Seeds of Tradition

As Spanish settlers explored the island, they encountered the indigenous Taíno population, who were already adept at cultivating, blending, and rolling tobacco, referred to as "tobako." This native practice, known as sik'ar, resonated deeply with the settlers, who quickly adopted the process and its resulting products. Tobacco soon blossomed into a cornerstone of the island’s economy, not just as a lucrative cash crop but also as a cultural artifact, symbolizing the union of tradition and commerce.


By the 1570s, tobacco had crossed oceans and transcended borders, becoming a favored commodity in Spain, Portugal, and beyond. It was esteemed not only for its recreational use but also for its medicinal properties, often hailed as the "sacred herb" by the French. As Puerto Rico established itself as a vital source of high-quality tobacco, the export of cigars burgeoned, and the island's output became synonymous with luxury in European courts. Remarkably, from 1460 to 1660, over half of Puerto Rico’s shipping tonnage consisted of tobacco leaves and cigars—an early testament to the island’s integral role in global trade.


The Birth of PRTC

Fast forward to the late 19th century. The establishment of the Porto Rico Tobacco Company was a significant milestone in this journey. In 1898, amidst changing political landscapes following the Spanish-American War, the company evolved into the Porto Rico American Tobacco Corporation. The turn of the 20th century saw substantial corporate activity, as the American and Continental Companies consolidated over thirty competing firms in the tobacco industry. These strategic maneuvers were aimed at controlling production and distribution, ensuring that Puerto Rican tobacco maintained its esteemed position in the global market.


In 1916, the Puerto Rico Tobacco Corporation emerged, becoming a beacon of quality and craftsmanship. This evolution marked a critical juncture, as it signified a deepening commitment to producing premium tobacco products and showcased the enduring legacy of Puerto Rican tobacco craftsmanship.


A Legacy of Craftsmanship

As we step into the present, it is essential to highlight the pivotal year of 1991 when PRTC redirected its focus towards crafting Don Collins Cigars—a brand steeped in tradition and quality. This strategic move not only honored the rich heritage of cigar-making but also reinforced PRTC’s position as a leader in the industry. The Don Collins brand became synonymous with excellence, and the factory's artisans dedicated themselves to creating cigars that reflected both the island's history and the artistry of their craft.


Today, PRTC stands proudly as the oldest continuously operating cigar factory in the Caribbean and the western hemisphere. The legacy of Puerto Rican tobacco continues to thrive, steeped in a tradition that dates back over five hundred years. The rich aroma of tobacco leaves, the meticulous process of rolling cigars, and the pride of generations of artisans echo through the factory's walls, telling a story of resilience, innovation, and passion.


Celebrating the Tradition

At PRTC, we invite you to join us in celebrating this storied tradition. The flavor of an authentic Puerto Rican cigar is more than just a product; it is a sensory experience—a narrative crafted from the earth's bounty and the skill of our artisans. Each puff transports you to the verdant hills of Puerto Rico, where the tobacco plants sway gently in the breeze, soaking in the Caribbean sun.


As we look to the future, we remain committed to upholding the values that have guided us through time: quality, heritage, and community. We believe that every cigar we produce is a testament to our past and a bridge to our future, inviting cigar enthusiasts worldwide to partake in our journey.


In summary, the origins of PRTC are a vivid tapestry woven from history, culture, and artistry. From the early encounters of the Taíno with Spanish settlers to the modern-day legacy of Don Collins Cigars, our story is one of perseverance and pride—a tradition that, like the finest cigar, grows richer with time. Join us as we continue to celebrate this remarkable journey through every cigar we create, honoring the past while embracing the future.

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